Why a Coach?

No matter what field you work in, you’re already a professional.
Today, you are in the cleaning industry—you are a professional cleaning technician, manager or owner.

But here’s the real question:​​

• Are you settling for good enough, or are you ready to push yourself to be the absolute best in your field?

• Are you a senior technician who thinks you know it all and don’t need to learn more?

• Are you an Owner/Operator who believes having the title means you’ve mastered everything—and that training isn’t for you?

• Are you new to the industry, willing to waste years learning the hard way, or ready to fast-track your growth with proven strategies that actually work?

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The truth is—the moment you stop sharpening, you stop growing. And in this industry, if you’re not growing, you’re falling behind.

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Even if you are a senior tech or an Owner/Operator, we all have downfalls, weaknesses, and blind spots. You might not want to admit them—or even see them—but they exist. Bringing in a coach fixes those little gaps, sharpens your skills, and makes you stronger, faster, and more confident in every part of your craft.

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Greatness isn’t automatic. It isn’t handed to you. It’s built.
Built by learning. Built by training. Built by coaching.

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Just like diamonds are formed under pressure, 5-Diamond Technicians and Managers are formed through coaching, training, and sharpening their craft every single day.

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Every Champion Has a Coach

Every Champion Has a Coach
Think about this: Who is your favorite athlete or professional sports team?

Do you believe they just woke up one day and reached that level on their own?

Of course not. Every one of them has coaches.

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Even the greatest stay humble — and smart — enough to keep learning, improving, and pushing higher.

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You, as a professional cleaning technician, need the same.

Finding a coach isn’t about someone sitting in the passenger seat, telling you every little thing as you clean or talk to a customer. It’s about someone who gives you real tips, honest feedback, and practical advice. Someone who helps you get through tough days, understand why you didn’t win a customer, and show you how to turn challenges into wins.

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A coach helps you sharpen your skills, grow your confidence, and raise your game — so you don’t just do the job, you master it.

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That’s why the best doesn’t just stay at the top — they keep rising.

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If the best in the world need coaches, why wouldn’t you?

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Why Coaching is Critical in Cleaning

This isn’t just a cleaning business. If that’s all you think it is, you’ll never rise above the rest.

Cleaning is about:

• Solve customers' issues

• Change customer life

• Winning customers’ hearts

• Building unshakable trust

• Delivering service that blows people away

• Running a business that dominates your market

…and that’s just the beginning.

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That’s why I created the 5-Diamond GamePlan — the only system built to push you and your team beyond “good enough” and into legendary performance.

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While everyone else is scrambling for “5 stars,” the 5-Diamond GamePlan trains you to:

• Master Customer Service & Sales specifically for the cleaning industry

• Turn every job into a profit opportunity with Upselling & Profit Strategies

• Run operations like a well-oiled machine with Systems & Efficiency Training

• Transform average techs and managers into true 5-Diamond leaders

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Whether you’re a rookie, a senior tech, a manager, or an owner — this works. Every time.

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Why? Because it’s built on real-world, battle-tested experience from over 25 years dominating the cleaning industry.

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Stop settling for average. Start building a 5-Diamond team. Start winning customers’ hearts. Start winning your market.

 

Why My Coaching Is Different

Most advice you find online or in a generic customer service booklet doesn’t work in the cleaning industry.

Other coaches might claim they can train you, but they’ve never cleaned, managed, or operated a cleaning business.

They may know customer service and sales in another industry, but it doesn’t translate to the cleaning industry.

 

I’m in the cleaning industry just like you — on the front lines, managing teams, and running businesses. I know what actually works.

Over 25 years, I’ve worked my way up step by step — from the ground to the top:

✔ Cleaner (Janitorial Services)
✔ Technician (Carpet & Tile Company)
✔ Sales Consultant (Carpet & Tile Company)
✔ Account Executive (Janitorial Services)
✔ Operations Manager (Janitorial Services)
✔ General Manager (Carpet & Tile Company and Janitorial Services)
✔ Owner (Carpet & Tile Company and Janitorial Services)

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Because I’ve lived every role, I speak your language, understand your challenges, and teach from real-world experience — not theory.

I didn’t land in management because of a degree.

I didn’t shortcut my way to coaching or training.

I earned every step — by cleaning, selling, managing, owning, solving problems, and leading teams in the cleaning industry.

 

Each lesson, strategy, and system I teach comes directly from that experience.

I’ve coached individuals and entire teams — from entry-level techs to owners — helping them turn average performance into 5-Diamond results.

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Whether you’re cleaning on the front lines, managing a team, or running the business, my coaching gives you practical, battle-tested strategies you can apply today to:

• Close more jobs and upsell effectively

• Deliver unmatched customer service

• Run operations efficiently and profitably

• Lead teams that perform like champions

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What This Means for You

When you work with me, you get more than training — you get a partner who knows the industry inside and out:

• A friendly, people-focused coach with hands-on expertise

• Over 25 years of real-world knowledge, skills, and experience

• A proven system I personally developed — no third-party coaches

• 5-Diamond coaching and training tailored to your needs

• One-on-one coaching via FaceTime, phone, or text

• Group coaching via Zoom, phone, or text

• Progress reports if I coach your team

• Personal follow-ups by phone or text to check on you or your team

• Real-time support whenever questions arise

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Cleaning & Troubleshooting Expertise

Hands-on technical skills you can trust:

• Carpet & Area Rugs

• Upholstery

• Tile & Grout

• Color Seal

• Stone & Cement

• Wood, Laminate, Vinyl, Linoleum, VCT

• Air Ducts & Dryer Vents

• Drapery

• And more…

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Business & Operations Skills

Strategies to grow, manage, and scale your business:

• Customer Service Excellence

• Effective Sales Techniques

• Upselling Additional Services

• Dispatching & Scheduling

• Inventory Management

• Equipment & Truck Mount Troubleshooting

• Office Management & Operations

• Writing Winning Janitorial Proposals

• Bidding & Submitting Winning Proposals

• Marketing Your Services

• P&L and Budget Planning

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Why Work with Me

Let me ask you: why should you invest in my 5-Diamond Team or the 5-Diamond Booklet?

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If you’re in the cleaning industry, chances are there’s an area where you or your team need help.

Whatever your challenge, I can help — because I’ve lived this industry every step of the way.

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I know this business inside and out. I’ve been where you are — starting as a technician in the field — and worked my way up to sales consultant, manager, and business owner.

I understand the challenges you face, the obstacles in your way, and the exact skills it takes to succeed.

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That’s why my coaching isn’t theory. It’s real, practical, and proven.

When you work with me, you’re not just getting training — you’re getting a partner who has stood in your shoes. My mission is simple:

• To help you solve your concerns or roadblocks

• To show you what it takes to become a 5-Diamond Technician or Manager

• To guide you and your team to higher performance and bigger results

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IMPORTANT HIGHLIGHT: This Isn’t Just “One-and-Done” Training

This isn’t a prepackaged course or a single workshop. When you join, you get a dedicated coach and mentor for the entire length of your plan.

You don’t have to wait for weekly appointments — you can text, call, or video chat anytime whenever questions or challenges come up.

You’re never alone in this industry — I’ll be right there with you, step by step, helping you win more customers, grow your skills, and dominate your market.

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Think about it: What other program lets you video chat, call, or text your coach anytime you need guidance or solutions?